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2025.03.31

[Asakusa] Discover the Best Unaju in Asakusa: A Guide to Unagi Delights

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Asakusa, a district renowned for its rich history and culture, is also home to some of the finest unagi (eel) dishes in Tokyo. Whether you're a first-time visitor or a seasoned traveler, you’ll want to indulge in the local unagi delicacies that have been a beloved part of Japanese cuisine for generations. In this article, we’ll introduce three must-visit unagi restaurants in Asakusa: Asakusa Unana, Unatoto and Asakusa Unatetsu. Each of these spots offer a variety of unaju or unadon (eel rice bowls) alongside other delicious unagi-based dishes, all easily accessible from Asakusa Station and within walking distance of HOTEL TAVINOS Asakusa. If you’re planning a trip to Asakusa and craving the rich, smoky flavor of unagi, these are the top spots to check out.

Table of Contents

The Health Benefits of Unagi

Unagi is not only a flavorful dish but also a highly nutritious one. Rich in protein, omega-3 fatty acids, and vitamins A, B2, and D, unagi helps boost energy, improve skin health, and strengthen the immune system. Traditionally eaten on Doyo no Ushi no Hi (the Day of the Ox), which comes once or twice during the summer, unagi is believed to replenish nutrients and combat fatigue, making it an ideal food to restore strength. The dish’s rich, smoky flavor and tender texture have made it a beloved choice in Japan for generations. Served in dishes like unaju and unadon (grilled eel rice bowl), it continues to be popular for its comforting taste, indulgent nature, and health benefits, making it a favorite among both locals and visitors.

Asakusa Unana: The Budget Unaju and Eel-on-the-Go Unagi Onigiri

For those looking to enjoy unagi on budget, Asakusa Unana offers a unique and reasonable way to experience the famous eel. Located near the Sensoj-ji Temple and Nakamise shopping street, this popular eatery not only specializes in unaju but also grilled eel rice balls (unagi yaki-onigiri), making it an ideal choice for tourists on the go. Visitors can enjoy an unaju starting at ¥1,350 which is available exclusively on weekdays for takeaway, or grab a delicious grilled eel rice ball for ¥600. Asakusa Unana has become a favorite among those who want to taste unagi without taking time away from sightseeing.

What sets Asakusa Unana apart is its innovative approach to eel cuisine. The grilled eel rice ball is a perfect blend of smoky eel flavor and the satisfying chew of rice, all wrapped in a convenient, easy-to-eat package. This makes it a fantastic option for tourists who want to enjoy authentic unagi while still being able to walk around and take in the sights of Asakusa.

The rice balls are beautifully seasoned with Asakusa Unana’s special eel sauce, adding depth and richness to each bite.

Asakusa Unana Address: 2-7-21 Asakusa, Taito-ku, Tokyo
Hours:
Mon. Tues. Thurs. Fri. 10:00 am - 5:30 pm
Sat.-Sun. 10:00 am - 6:15 pm
Closed: Wednesday (opens if Wednesday falls on a national holiday)
Website: https://unana.jp/
Instagram: https://www.instagram.com/asakusaunana/

Unatoto Asakusa Store: A Popular Unadon Spot with a Twist

Unatoto has become a standout favorite in Asakusa. Known for its double unadon (¥1,200), this popular spot offers a delicious twist on the traditional unadon. Featuring two pieces of perfectly grilled eel, glazed with Unatoto’s special sauce, and served over a steaming bowl of rice, it’s a rich and satisfying dish that’s sure to satisfy any unagi lover’s craving.

The double unadon is especially beloved for the balance of flavors between the smoky eel and the sweetness of the sauce, which complements the texture of the rice. You can enjoy a generous serving of rice, with the option of getting extra rice at no additional charge. Takeout is also available for those on the go, making it an ideal choice for both locals and tourists. Whether you’re a first-time visitor to Asakusa or a regular, Unatoto is a must-try destination for anyone craving high-quality, delicious unagi.

Unatoto Asakusa Store Address: 1-5-2 Hanakawado, Taito-ku, Tokyo
Hours: 10:00 am - 10:00 pm (Last order 9:30 pm)
Closed: open year-round
Website: https://www.unatoto.com/

Asakusa Unatetsu: A Traditional Unagi Experience

Conveniently located near Asakusa Station and along the bustling Kokusai-dori (International Street), Asakusa Unatetsu is a perfect spot for those seeking a classic unaju experience. This long-established restaurant offers a variety of eel dishes, but their unaju starting at ¥4,260 is the star of the show. Served with tender, charcoal-grilled eel glazed in a rich sauce, it’s the perfect comfort food. The atmosphere is traditional yet welcoming, making it an ideal stop for visitors looking to experience authentic Japanese unagi cuisine. For those new to eel cuisine, the classic unaju is highly recommended.

This dish features tender grilled eel served over freshly cooked rice, offering a rich and flavorful experience. It is available in three different sizes and is accompanied by a clear soup made with eel liver, along with traditional Japanese pickles, enhancing the meal with a perfect balance of flavors. If you want to taste the flavors of Asakusa's unagi, Asakusa Unatetsu is an absolute must. Online reservations can be made through their official website.

Asakusa Unetstu Asakusa Station Main Store
Address: 1-2-11 Hanakawado, Taito-ku, Tokyo
Hours: 11:15 am - 9:00 pm (Last order 8:30 pm)
Closed: irregularly once a month (please check the calendar on their official website for details)

Kokusai-dori Street Store
Address: 1-43-7 Asakusa, Taito-ku, Tokyo
Hours: 11:30 am - 10:00 pm (Last order 9:00 pm)
Closed: Tuesday
Website: https://www.hitsumabushi.com/

HOTEL TAVINOS Asakusa: The Accommodation Choice for Your Unagi Adventure!

Asakusa is home to a variety of unagi restaurants that cater to every type of diner, from those seeking a traditional sit-down experience to those looking for a quick and delicious bite on the go. Whether you’re in the mood for a classic unaju, a grilled eel rice ball, or a hearty unadon, you’ll find something to satisfy your cravings.

HOTEL TAVINOS Asakusa is conveniently located within a mere 10-minute walk from Asakusa Stations, served by the Tsukuba Express Line, Tokyo Metro Ginza Line and Toei Subway Toei Asakusa Line, making it an excellent base for exploring the area. Whether you're planning to embark on an unagi-restaurant hopping adventure or simply want to enjoy the bustling streets of Asakusa, staying at HOTEL TAVINOS Asakusa ensures easy access to all the delicious unagi spots mentioned in this guide!

Writer

Rachael Aoki
Originally from the East Coast of the United States, Rachael has called Japan home for over a decade. She enjoys discovering destinations that are popular with locals from quaint cafes to hole-in-the-wall eateries and sharing that information with visitors from overseas. She also loves taking trips to onsen and is always up for a trip to Hakone, Kanagawa.